101 WAYS TO MARKET YOUR BUSINESS - 1.7 MB
GETTING STARTED
People generally start a small business or buy a small business for different reasons. Sometimes it is because they are good at their chosen profession and feel that they can make a better living working for themselves, sometimes it is a lifestyle change and sometimes it is simply a lifelong dream. With the advent of retrenchment and redundancy packages or early retirement payouts there are many more people facing retirement long before they are actually ready. They
have cash and they have the energy and enthusiasm to start their own business. The problem is that they rarely have the experience required to run their new venture and to make money.
Running a business requires many skills that take time to develop. The question is how much time do you have to develop them? We are often reminded that many small businesses fail within the first few years. From my experience the two main reasons are a lack of initial capital (not enough money) and a lack of marketing ability. The people running these businesses work very hard, generally have excellent products and often are completely dedicated to making...
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